Snap Shakespeare: a Global Challenge

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In June 2013, the Shakespeare Birthplace Trust re-launched its app, Eye Shakespeare, with a unique new feature: the ability to take a picture of Shakespeare anywhere in the world. The Trust is encouraging lovers of Shakespeare to demonstrate his global appeal by photographing the poet in some of the world’s most iconic locations.

Eye Shakespeare acts as a virtual tour guide for visitors to Stratford-upon-Avon, or for anyone interested in the poet or his home town. Three well known tour guides – William Shakespeare, David Garrick, and Marie Corelli – use over 200 treasures from the Trust’s collections to interpret 13 must-see sites in Stratford-upon-Avon including the Shakespeare Houses, Holy Trinity Church and the Royal Shakespeare Theatre.

Eye Shakespeare is so named because it allows visitors to see Stratford in a new way. Users can unlock special videos of ‘Shakespeare’ outside key properties, ‘see’ all 13 sites featured in the app using a geo-tagging feature (especially useful from vantage points like the tower of the Royal Shakespeare Theatre), and view a 3D visualisation of Shakespeare’s home, New Place.
To celebrate the launch of the augmented reality Eye Shakespeare app, the Shakespeare Birthplace Trust is challenging photographers worldwide to capture pictures of Shakespeare in unusual locations from the Taj Mahal to the Pyramids.

taj mahal

Although users are normally required to buy photographs created in the app from the Shakespeare Gift Shop in Stratford-upon-Avon, for two weeks from 16-30 August, users of the app will be able to picture Shakespeare in any location they choose, save images on their iPhone or iPad, and then send them to the Trust for display in an online gallery and on the Trust’s Facebook wall.

So why don’t you take a picture with Shakespeare in an unusual location? Send it to me at

Photos may be selected by the Shakespeare Birthplace Trust for posting in an online gallery or for other publicity purposes.

Eye Shakespeare is free to download from the app store and is available in seven different languages.

David Hopes, Research Fellow, The Shakespeare Birthplace Trust and The Shakespeare Institute

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